BOOK THEORY OF COLOR by Jesús Manuel Garía Flores
Color Theory is a book that teaches how and through the use of color we can convey sensations and feelings in our photographs. It shows a new workflow from scratch, i.e. planning, capturing and editing. It also covers color management, monitor calibration, printing, exporting for Web and printing.
Title: Color Theory. Practical application in photography. 4th Edition.
Author: Jesús M. García Flores.
You probably didn't realize it, but a large part of the decisions you make about the
we take from the moment we wake up in the morning are influenced by color. It is
a subtle but effective influence that is more present in our lives than we might think
you can imagine. And those who know it, use it to their advantage.
In film, television series, advertising, marketing, lighting, lighting of the
shopping malls, and a long etcetera are some of the examples where the colors are
the products used have been perfectly studied on the basis of the reaction expected from the
spectator or customer.
But don't think that the application of color theory is something new. For centuries
countless geniuses and masters such as Van Gogh, Sorolla, Caravaggio, etc... have
by the use of this technique, his works convey a wide range of
range of emotions and sensations, the question is, with color being such a tool, how can it be
powerful for storytelling, why not apply color theory to photography?
This book is the summary of 4 years of learning about color. Absolutely everything
is documented in this work, explained from scratch, step by step and without secrets.
Throughout its 340 pages and 19 chapters, you will learn how to apply the theory of color
from capture, through editing and culminating in color management and a correct
export.
This work has been designed to be applied to any type of photographic discipline,
whatever the level of the photographer, since all the basics, such as the use of circles, can be used in the
color, the psychology of color, how to apply color theory in editing, or the
the steps to perform the calibration of the monitor are properly documented with
examples and carried out step by step.
Finally, this book has been written by a photographer, for photographers; for this reason
is full of photographs. All photographs are accompanied by Exif data
and their GPS coordinates, so that if any reader is encouraged to visit
location have all the data at your disposal.
Finally, just ask yourself two questions.
Do you want to learn all the secrets about color, do you want the color to reinforce the
message of your photographs?
If your answer is YES, I welcome you to the wonderful world of COLOR.
General characteristics:
- From capture to final editing
- 19 chapters. 340 pages.
- Light and color. Fundamentals
- Color study.
- Application of color theory at the time of capture. Examples
- Application of color theory through digital editing. Examples.
- Application of color theory in shadows.
- Color management. Monitor calibration.
- Guide to each color. Applications and Tools.
- Free download. Sample files.
- NEW Methodology.
ABOUT THE AUTHOR:
Jesús Manuel García Flores.
Professional photographer.
RECOGNITIONS AND DISTINCTIONS:
* National Geographic 2013.
* Gold medal in "Al-Thani Award for Photography 2014".
* Gold medal in "The Trierenberg Super Circuit 2015".
* 2017 Photographer of the Year.
* Overall winner "The Epson International Pano Awards"
Open Category 2017. First Spanish.
* Overall winner "Khayyam International Exhibition of Photography 2018". FIAP Best Author (Blue Pin).
* Absolute Winner in "3th PAMIR international Salon of Photography 2022".FIAP Best Author (Blue Pin).
*Absolute Winner of the "X Salón Fotográfico ILLA DE MENORCA Reserva de la Biosfera 2022". FIAP Best Author (Blue Pin).
National Photographic Distinction:
CEF Artist (CEF), CEF Excellence (ECEF), and
Master CEF (MCEF).
International Photographic Awards:
A-FIAP, E-FIAP and EFIAP/b.
Nominated for the National Photography Award (CEF) for
best photographer 2019.
First Prize V Spanish Photography League - 2020.
Architecture.
Runner-up of the World 29th FIAP BIENNIAL - France 2021.
Spanish Confederation of Photography.
Member of the Board of Directors
(Official FIAP Link) - 2022
Member of the CEF Photographic Jury Corps
(Spanish Confederation of Photography) - 2022
Member of the FCMF Photographic Jury Body FCMF
(Castilian-La Mancha Federation of Photography)
I Congress of Juries of Photography of Spain - 2021.
Jurado Argizpi /Ortzadar - 2021.
Speaker at the FotoCat Jury Congress - 2022.
Jury V FAF League - 2022.
Founder and President ofAFOTO - 2020
President of the Castilian-La Mancha Federation
of Photography - 2022
Photopills Camp MASTER - 2022.
Canarian Photo Week MASTER - 2023
Director of the FIAP Exhibition Center of Torrijos - (Toledo - Spain)
STARLIGHT Astronomical Monitor Certification
Author of the book:
Theory of color. Practical application in photography.
(4th Edition)
4.000 Copies sold in the first year.
Author of the book:
Composition and color. Practical application in photography.
National Photography Award (CEF).
Best Book 2021.
Color Theory. Practical application in Photography
Honorable Mention.
He alternates photography with his other passion, training.
Fprivate and University education, where he shows his workflow applied to color theory.
